Points of difference since all the mineral water brands are similar at the basic or core product level therefore nestle pure life has differentiated itself from its competitors on the basis of adding values for its customers.
Points of parity and differences outlook in general, the coffee culture in singapore is changing especially within the younger singaporeans, who prefer to have their coffee from fresh ground coffee, pods or coffee chains. In essence: points-of-difference[-4] (pods) – attributes or benefits consumers[-5] strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competing brand ie points where you are claiming superiority or exclusiveness over other products in the category.
Suggestion - pick out at least two competitors, then google the companies, including nestle, and look for differences depending on why this is homework, that might be something as simple as location of headquarters or length of time in the business. Nestle thinks through the customers’ entire experience with the company product to find the point of differentiation it has successfully found ways to differentiate at every customer’s point of view.
The world of nestlé 1 table of contents nutrition, health and wellness nestlé good food, good life research & development nutrition: the core of the nestlé business priority on nutrition, health and wellness nestlé nutrition – a specialist nutrition business.
Nestle slim milk: amul (established brand in india) point of difference: higher price (rs80) lower price (rs45) point of parity: category pop- both are calorie free milk competitive pop- amul is cheaper and a trusted brand in india with a large history nestle is a luxury good and available in selected outlets. To increase cadbury's share of the snacking sector when launching a product the company cadbury s had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (usp) ie a product with unique appeal which is not shared by any of its competitors.
Positioning of a brand point of parity - a study of a possible approach for taking position of a point of parity in a mature business to business market these points of difference are not enough to preserve a brand and thus be better than the competition it is important to consider two other aspects of positioning, the frame of reference.