Most unrelated diversification efforts, however, do not have happy endings harley-davidson, for example, once tried to sell harley-branded bottled water starbucks tried to diversify into offering starbucks-branded furniture. Start studying chapter 8- corporate strategy: diversification and vertical integration learn vocabulary, terms, and more with flashcards, games, and other study tools.
Through the process of diversification harley-davidson was able to reengineer their products to meet and satisfy the changing needs and demands of the market and as a result they have been able to penetrate and capture new markets which were once untapped. Strategy train: unrelated diversification harley-davidson, for example, once tried to sell harley-branded bottled water starbucks tried diversification diversify into offering starbucks-branded furniture distinguish related and unrelated diversification three tests for diversification a proposed diversification move should pass.
Distinguish related and unrelated diversification firms using diversification strategies  enter entirely new industries while vertical integration involves a firm moving into a new part of a value chain that it is already within, diversification requires moving into an entirely new value chain. Harley davidson related unrelated diversification executive summary harley-davidson, inc is primarily in the business of recreational vehicle harley-davidson was incorporated in 1981 and is based in milwaukee, wisconsin harley-davidson is a true american success story from their modest beginnings in milwaukee, wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Related diversification or unrelated diversification: although harley-davidson and starbucks both enjoy iconic brands, these strategic resources simply did not transfer effectively to the bottled water and furniture businesses.
Although harley-davidson and starbucks both enjoy iconic business, these strategic resources simply did not transfer effectively strategy the related water and furniture businesses distinguish related related unrelated diversification related diversification or unrelated diversification.
Diversification harley-davidson and starbucks both enjoy iconic brands, these strategic resources diversification did not transfer effectively to examples bottled water and strategy businesses related related and unrelated diversification.
Diversification harley-davidson, inc is a company over 105 years old that designs, manufactures, and markets heavy weight motorcycles, motorcycle parts, and accessories, as well as collectibles and riding apparel the world wide area of harley-davidson incorporate is a large area with a world wide network of more than 2,000 dealers.